Albus Lumen traceable travel collection made from single origin Australian Merino wool

Full transparency might be a pipe dream for many brands and organisations, but Australian fashion label Albus Lumen has taken a step in the right direction, partnering with The Woolmark Company to connect with one of Australia’s most historic wool-growing properties ‘Anlaby’ to produce a travel collection made of single-origin Australian Merino wool.

Each garment contains an interactive NFC chip, allowing consumers to tap their phone on the garment’s care label to discover the story behind the product, from sheep to shop, offering traceability in the supply chain.

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