Black Friday 2020 Beautiful Wine Labels – Should Prime Cellars Go Paperless?

Throughout the wine labeling trade, display printed labels or Utilized Ceramic Labels (ACL) occupy only a small slice of the general pie. Whereas paperless bottle labeling strategies have but to be broadly adopted within the U.S., many current paper label designs are literally good for ACL printing. Prime Cellars is an instance of a vineyard that display prints their Reserve wines, however makes use of paper labels for the remaining. We’ve got some ideas on why they need to go paperless for all of their labels.

Prime Cellars’ 2008 Cabernet Sauvignon is labeled with paper, however has nice paperless potential. The label makes use of a lightweight grey paper with a broad swash of black ink throughout the entrance. The phrase “PRIME” is seen in the midst of the black ink, and “Napa Valley” seems in purple under that. The truth that purple is used sparsely offers the paper label a monochrome look, and the hard-edges of the paper really feel misplaced in an in any other case putting design.

In contrast, Prime Cellars selected to distinguish their 2008 Cabernet Sauvignon Reserve through the use of display printed labels, and the advantages are quite a few. First, the colour on the paperless label is far more impactful. The swash of ink throughout the entrance is now vivid purple on the display printed bottle. The additional colour attracts the attention and intensifies the branding. Second, as a result of the purple swash is printed straight on the glass as an alternative of on paper, the colour appears as if it was painted by hand throughout the floor of the bottle, bringing an actual sense of synergy to the package deal. Third, display printed labels are literally baked into the floor of the glass, so the Prime Cellars branding actually turns into a part of the bottle. Whereas a paper label can simply be scuffed, torn or peeled, Prime’s display printed labels are as sturdy because the bottle itself. Lastly, on this economic system, it is essential that your merchandise be seen. Selecting the much less frequent labeling method can truly assist seize shopper consideration. On cabinets stuffed with paper labels, the distinctive look of a paperless bottle is probably going to assist wines stand out from the gang.

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