Black Friday 2020 Direct Mail Postcards – 7 More Ways to a Successful Postcard Campaign
That is the third within the 4 article collection by Jeffrey Dobkin on creating efficient junk mail advertising and marketing campaigns with put up playing cards. The primary article listed 5 goals and objectives of your junk mail put up card marketing campaign. The second article on put up card advertising and marketing highlights 5 methods to create your postcard marketing campaign to make your cellphone ring with most response.
This text continues with 7 extra new methods to extend response from mailing put up playing cards.
1. If you supply a FREE booklet in your put up card, make sure that Your Booklet Title Unbelievable.
The booklet title is the place “good” simply is not adequate. Your booklet titles have to be spectacular. “12 Methods to Decrease Your Insurance coverage Premiums.” “The right way to Cease Your Roof Leak by Friday!” “10 Issues to Test earlier than Calling a Tow Truck.” Ensure your booklet title – manner past a shadow of a doubt – will drive each reader to name.
2. Mail Continuously
Whereas a single postcard can definitely maintain it is personal with a sizzling headlines, artful copywriting, tight transitions, and irresistible affords, postcards campaigns – like most different junk mail advertising and marketing campaigns – work finest while you mail with frequency and regularity. Contemplate a 5 or 6 postcard marketing campaign to remain in prime of thoughts consciousness of your finest prospects and prospects, or to construct loyalty and publicity for your self by a number of model impressions. Price? Simply $Three for six playing cards. For an extended gross sales marketing campaign over time or for merchandise with an extended gross sales cycle, proceed mailing with regularity. Even in case you mail postcards each two weeks, the price of this junk mail put up card marketing campaign is simply $13 (26 x $.50) for a complete yr.
When mailing a sequence of postcards, place the sequence quantity on every card to let readers know every card is an integral a part of a full postcard advertising and marketing marketing campaign. Print “Postcard Collection, Card Quantity 5 of 20” or regardless of the card quantity. If you do not know what number of postcards can be within the advertising and marketing marketing campaign, simply say “Postcard Collection, Card Quantity so and so”. This provides credibility to your agency and your junk mail advertising and marketing marketing campaign. It lets readers know you are not single shot in the dead of night or a one trick pony.
3. Postcards are low cost to mail and are delivered quick.
Postcards get a particular price from the put up workplace. And since they’re straightforward to deal with you may get a mailshop to deal with your card, picture the barcode routinely and mail firstclass – and the postage financial savings will normally cowl the fee for the mailing home to do all of the work: the ink jetting addressing, type in zip sequence, and mail. Even with a mailhouse doing the work, your postcard marketing campaign will nonetheless be cheaper than mailing postcards bulk mail. The fee for the mailshop is offset by the financial savings in postage. Supply can be sooner too – your postcards will arrive in only a day or two.
4. Mail to a Nice Mailing Listing.
By specifying the fitting mailing listing there is not any wasted expense. Your advert is exactly focused and delivered solely to the tightly qualify recipients in your junk mail mailing listing. With the proper number of a direct mailing listing, you’ll be able to mail to solely probably the most extremely certified prospects, or previous and/or present prospects.
With a hand-selected mailing listing, nearly 100% of your postcards attain your finest targets in your advertising and marketing marketing campaign. The higher your mailing listing, the higher your response – the extra your cellphone will ring. A useful resource for the right way to tightly specify your mailing lists may be discovered within the e book, “How To Market a Product for Underneath $500!”.
You might be solely pretty much as good as your mailing listing – ensure you spend further time find an amazing junk mail mailing listing. It is unattainable to spend an excessive amount of time investigating which mailing listing is the perfect listing to check and mail.
5. The scale of your postcard marketing campaign
What number of postcards do you mail? Here is what to mail in your postcard advertising and marketing marketing campaign: Micro enterprise? Mail postcards to your prime 1,000 prospects, and your prime 200 prospects. Midsized enterprise? Mail postcards to your prime 10,000 prospects, prime 2,000 prospects. Massive enterprise? Simply place just a few extra zeros behind these numbers. BTW, while you write and design postcards for shoppers, use oversize postcards which are 5-1/2″ x 8-1/2″ – they soar out from the remainder of the pack of mail.
6. Sure, you’ll be able to reuse the identical put up playing cards.
Suppose you create ten put up playing cards, and you’ve got a heavy mailing schedule – such as you mail each two weeks. To finish this junk mail advertising and marketing marketing campaign it will take you nearly half a yr. Whilst you know your postcards by coronary heart and are in all probability sick of seeing most of them so many occasions by the writing, enhancing and design course of, your prospects received them and glanced at them in a heartbeat earlier than they referred to as you, then tossed them out or filed them away. They will not bear in mind them. Be at liberty to repeat the cycle beginning with card one.
Higher information: if prospects bear in mind one or two of the postcards – this implies you obtained wonderful recognition and model retention. Congratulate your self. Good job. OK, get together’s over, now get again to work. Proceed mailing the remainder of your put up playing cards, or create new ones.
7. The worth of your put up card marketing campaign.
What’s a consumer price to you? $500? $1,000? $5,000? Perhaps $500 a yr? $5,000 a yr? Here is a proposal: suppose you despatched prospects a postcard each two weeks – or 26 postcards a yr. Your value? At 50¢ every, that is $13 bucks. And in case you get one consumer from this postcard advertising and marketing marketing campaign? Success! Do not forget all of the whereas the remainder of your postcards are nonetheless hanging round producing calls. And if they’re additionally written and designed appropriately they are often constructing a relationship of loyalty and belief.
Is it price a $13 postcard junk mail advertising and marketing marketing campaign to entice a prospect to name you? How about spending $13 on postcards to maintain shoppers lively and fascinated by you (and the way nice your service is) all yr lengthy? Is it price $13 a yr to make use of postcards to construct loyalty and belief into a long-lasting relationship. Let me put it to you this manner… How a lot does it at the moment value so that you can get a brand new consumer? Now how does that determine examine to $13?