Black Friday 2020 The Abercrombie & Fitch Icon: College Athletes as Male Models
Why would any in any other case regular all-American male school scholar comply with be photographed frolicking nude on a seaside, wrestling with different school guys or just modeling shirtless earlier than an unforgiving digicam lens? Why? It’s to be the brand new icon of male modeling.
All ages has its icons. Whether or not it’s the Gibson Ladies on the flip of the final century or the Vargas Ladies of the World Struggle II era or the Arrow Shirt Males of 1950s, popular culture historical past is documented by the pictures of magnificence, perfection and sexuality of the day. And, whereas the Pin Ups of the previous had been reserved for the picture of female magnificence, right now school guys are having their flip.
The Abercrombie Male Mannequin is the brand new gold customary of male modeling. The Abercrombie Male has transcended the 4 corners of product advertising and marketing and turn into in itself an historic artifact recording popular culture of our day. Just like the statues of the proper male type discovered within the ruins of Greek and Roman temples, right now’s Abercrombie mannequin is tomorrow’s historical past within the making.
The attraction of the Abercrombie Mannequin is rooted in its realness. That is as a result of Abercrombie Fashions are actual guys culled from school campuses across the nation. You already know them, you’ve got frolicked with them, you’ve got bought so drunk with them on a Friday evening that you just swore off alcohol for a 12 months – or at the least till subsequent Friday evening. They’re in your Fraternity, in your class and in your dorm room. Abercrombie modeling is, in reality, not for the skilled male mannequin though many an Abercrombie Mannequin has gone on to earn unfathomable success as skilled male fashions and actors.
A&F fashions will not be all the time frat boys. They’re usually school athletes who reside a enjoyable “fraternity” life. Apart from notable standouts who developed a fan base like The Carlson Twins, Abercrombie usually makes use of male fashions solely as soon as, permitting campus guys to go on to expanded modeling careers. Assessment a sampling of any A&F Quarterly or present Abercrombie New Faces and you may see a powerful displaying amongst athletes. Jeremy Bloom was a champion skier and soccer participant, Abe Taylor was a wrestler and ran cross nation, Jeff Popovich was a soccer participant, Kyle Maynard bought seen as a result of he was a wrestler and born with a congenital dysfunction. Jeremy Black wrestled, Warren Kenzie was a swimmer, Brad Kroenig, was a soccer standout. Charlie Scheerer was an athlete at SMU, and Josh Yetzer was a standout highschool wrestler.
So, a would-be Abercrombie mannequin could be sensible to let casting administrators know of their athletic prowess in addition to lack of inhibition when unclothed. Athletes have all the time been accustom to being nude within the locker room. It’s a brief step for manufacturing planners to translate that consolation within the locker room with comfortableness in entrance of the digicam. Joseph Sayers definitely bought his discover by being a wrestler who posed nude for a Playgirl casting submission. Abercrombie positively pays greater than Playgirl!
Abercrombie modeling is to turn into an Adjective. The time period Abercrombie Mannequin is an immediately recognizable description of the proper All American Faculty Jock. The Abercrombie Male Mannequin is the look, the texture, the picture of the bodily look for which all will attempt. Even Hollister, the brand new spin-off model identify is the brand new goal for could be aspiring highschool male fashions.
So, why would an in any other case regular school man run on a seaside bare and wrestle with different guys in entrance of a digicam? The reply is straightforward. It’s to be immortalized as the brand new American male icon – the Abercrombie Mannequin.