In a one-of-a-kind blend of traditional craft and roots music, The Reminders, in collaboration with Foundation Cigars, has released a hip-hop anthem to celebrate the heritage and beauty of Nicaragua. Making history as the first music video shot on a cigar farm and factory, ‘Foundation’ was filmed in two days in Estelí, Nicaragua, the mecca of the cigar world, and where all Foundation Cigars are crafted.

The Reminders’ presence on Nicaraguan soil also speaks to the long, interwoven history of hip-hop artists and cigar tradition. Each culture has helped define the other, with big names in the music industry touting their tastes, and cigars from all over the world lending credibility and luxury to artists. ‘Foundation’ directly melds the two together to honor craft and artisanship.

The Reminders consists of the husband/wife duo, Brussels-born emcee Big Samir and Queens-born emcee/ vocalist Aja Black. Their soulful roots music is renown for its inspiring and uplifting messages that speak to a wide and involved audience. The couple first met Nick at a concert where The Reminders opened for Nas. A tight friendship sprung up, as Nick joined them on tour. The band performed at 2018’s International Premium Cigar & Pipe Retailers Show, turning the Foundation booth into an immersive and awe-inspiring experience.

Big Samir reflects on creating and filming ‘Foundation’: “The song and video are both something we’ve been talking about for 5 years now, the moment we sat down to execute the idea, all the stars were aligned…it was amazing how well the song matched the scenery. Brick by brick, stone by stone. Everyone who ever built something from nothing, a business, company can relate to the process. ‘Foundation’ speaks to everyone.”

‘Foundation’ by The Reminders is streaming on all platforms, including Apple, Spotify, YouTube, and more.

Shot in Esteli, Nicaragua.
Filmed and edited by Kenneth Espinoza.


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