How Google is Changing Travel

Google has established itself as one of the major players in our modern digital world, offering applications to help consumers with everything from email to navigation since being founded in 1998.

In the past decade, Google has created a greater presence within the travel vertical, establishing Google Flights, Google Hotel Finder, Google Hotel Ads, and the Google Travel Planner, all while still maintaining a significant presence fielding more than 1 billion searches per day as the leading search engine in North America and one of the largest in the world.

This webinar reviews a timeline of Google’s presence in the travel industry, looks at new offerings that will be critical to the way travel and hospitality businesses run their marketing in the future, and talks about how Google’s presences has affected some of their major partners and advertisers on the Google Ads platform.

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